TRADE SHOW CHECKLIST

For B2B Marketing 

No marketing department? No problem.

Download our free B2B Trade Show Checklist to stay on top of event marketing, all year long. 

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Evaluate Competitors

Know who you're going up against

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Consider your Audience 

What publications do they prefer?

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Map out Logistics

Ship and travel dates for the year

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Make Targeted Creative

Distinct messages for each show

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Lead Generation

Gain leads, from pre-show to post-show

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Man the Booth

Sales team, product and content experts 

Trade shows, conferences, expos — industry events to see and be seen by prospects and peers — are a critical component in most B2B integrated marketing programs.

 

If you want to make the most of the time, manpower and money you’ve invested, then you’ll need a complete strategy—one that’s used all year round.

GET THE CHECKLIST 

Fill out the form below to get your free trade show checklist.